50% of Consumers Value a Brand's Facebook Page More Than Its Website.

This article is of Samantha Murphy under the authority of mashable. If you're debating the power of social media for branding, here's more proof that it matters: About 50% percent of consumers think a brand’s Facebook page is more useful than a brand’s website, a new study suggests.

Market research company Lab42 - which surveyed 1,000 social media users about how they interact with brands on Facebook - found that consumers are viewing a brand's Facebook presence as more important than ever.

In fact, about 82% of respondents said Facebook page is a good place to interact with brands. But one of the top reasons to follow a brand on Facebook is to print coupons and discounts. The study revealed that 77% of those who "Like" a brand on Facebook have saved money as a result.

Consumers (73%) also noted that they have no issue with un-Liking a brand on the site if they post too often.
For a full look at how a brand's Facebook presence is viewed and valued, check out the infographic from Lab42 Image Link.